About Us

Dreaming of a beautiful YOYA store in 2002.” 

These were the only words written as a New Year’s wish on a greeting card in December 2001.

We love children, we love design, we love art and we love fashion. Our vision was to combine our passions from our various and unique backgrounds to create a modern, innovative environment in children’s retail. Happily we succeeded, as Yoya has been a source of inspiration to many. New York Magazine voted Yoya "Best Kid's Store" in 2002 and numerous magazines, TV shows and films have featured our shop.

For the last thirteen years, we have been bringing the best in children’s fashion and design to our store in New York’s West Village. We have a great team known for our village sensibilities toward customer relations and personal attention. We are all dedicated to making your experience at Yoya a special one. We are a neighborhood store with an international appeal. Our focus on simple and beautiful products has earned us the support from people all over the world. As it turns out….people seem to love what we love.

Thank you for helping to make our dream a reality.

Cristina Villegas, a native of Colombia, has spent the past 21 years establishing her life and career in New York City. She is the proud mother of two beautiful daughters, fourteen-year-old Mila and nine-year-old Uma. On top of being a full time mother, she is the owner of Yoya in Manhattan’s West Village.

Cristina’s store is not where her talents end. With over a decade of interior design experience, she specializes in interior consulting. Her interior design services bring her unique aesthetic, discerning taste and playful spirit to your home’s interior. Mainly children’s bedrooms and playrooms Cristina collaborates with her clients to create the perfect environment for their children. Her philosophy on designing for children is to first listen to the wants and needs of her clients. With each design, her goal is to create a beautiful atmosphere. She aims to reflect the desires and personal style of her clients, while being conscious of an affordable budget. With each design project she keys in on meeting the practical needs, while maintaining a stylish, cohesive design with a personalized touch. Cristina believes that a child’s environment affects their outlook on life, self-esteem, motivation and overall happiness. Her dedications to her clients as well as her distinctive inspiring designs have earned her an esteemed reputation through out New York.

Her love for fashion and great taste are not limited to interior design and her children’s store. Cristina also does wardrobe styling and personal shopping for children and women. You will never have to worry about what to wear again. With every piece specifically chosen for you or your child, your closets will be filled with options for every season and any type of occasion. When it comes to fashion and design for women and children, Cristina is the go to person. A trick of many trades, her passion for fashion, commitment to her clients and warm spirit has helped Cristina build a successful entrepreneurial career that continues to prosper.